Love Your Gut
The startling role of intestinal flora in food allergy and celiac disease
Weve all become familiar with the promise of probiotics, thanks to Jamie Lee Curtis and Activia yogurt. Probiotics are now added to baby food, pizza crust, cookies and even chocolate bars. Theyre also widely available as supplements. According to SPINS, a natural foods market research group, sales of probiotic foods and supplements shot up 79 percent from 2010 to 2012 (from $1.25 billion to $2.25 billion).