The Wait Is Over
Today, the FDA released standards for gluten-free labeling and gluten-free consumers across the US are dancing in their supermarket aisles.
The new rule will require products bearing a gluten-free label to contain less than 20 parts per million (ppm), a level research has found to be safe for most people with celiac disease. This is the same standard adopted as part of the Codex Alimentarius in 2008, and now used in the European Union. Canada has adopted the same standard.
According to the FDA, companies are encouraged to apply these standards immediately when using gluten free on their labels. However, companies opting to use a gluten-free label will be required to meet the 20ppm standard by August, 2014.
Once in place, celiac and gluten-sensitive consumers will be able to choose products with confidence, says the American Celiac Disease Alliance which led the decade-long effort to set a standard for gluten-free labeling.
The regulation will allow consumers to shop more easily for safe products in an ever-expanding gluten-free market where, last year, sales reached $4.2 billion dollars.”
Time to party!!!
For full press release, click here.